Shot in the middle of a sunny day with no wind. Gotta love the magic of photography. Used one Profoto B2 with grid, Nikon D810, 14-24 and my left hand to stir up the "storm" with loose snow.
Shot the image above for the SafeTravel project, an accident prevention project lead by ICE-SAR and backed by many of the biggest players in the tourist industry in Iceland. The image shows the use of PLB's (Personal Locator Beacons) that can be rented through safetravel.is. These are essential for swift and safe rescue in case Murphy shows up and ruins your plans. Which happens on a regular basis in the Icelandic wilderness.